WAYS OF SEEING

ROOTED IN THE CRITICAL SPIRIT OF WAYS OF SEEING BY JOHN BERGER, I CREATED THIS FICTIONAL VISUAL IDENTITY FOR THE RE-RELEASE OF THE ORIGINAL BBC DOCUMENTARY SERIES. USING MANUAL COLLAGE, SCANNED TEXTURES, AND TYPOGRAPHIC CONTRAST, I DEVELOPED A VISUAL LANGUAGE THAT REFLECTS THE SERIES’ CHALLENGING AND REFLECTIVE NATURE. DRAWING INSPIRATION FROM SURREALISM, DADAISM, AND POSTMODERN GRAPHIC LANGUAGES, I AIMED FOR AN EXPRESSIVE, INTUITIVE, AND PROCESS-DRIVEN APPROACH. THE FINAL OUTCOME INCLUDES A POSTER, TICKET, AND TOTE BAG MERCHANDISE, FORMING A BOLD, AUTHORIAL, AND CONTEMPORARY GRAPHIC SYSTEM.